Ed LaFrance co-founded, owns, and currently leads TSG. The Seniors Group, “TSG” is a discrete commercial brokerage firm successfully helping investors, management companies, debt and equity sources, and  other solution providers come together to transact.


Prior to launching TSG, Ed LaFrance co-launched the National Seniors Housing Group for Apartment Realty Advisors (ARA), which surpassed CB Richard Ellis in the first half of 2009 to become the largest conventional multifamily apartment brokerage group in the United States. During his time with ARA, Ed established numerous relationships and successfully brokered several transactions, including a large portfolio. Prior to ARA, Ed worked as a senior business development executive within the exclusive and little-known genesis of Enterprise, their Fleet Management division, where he developed C-level relationships with regional and Fortune 500 companies to become a national strategic leader on best practices as well as a top 10 producer nationally every year, helping to increase net profits more than tenfold over a five year period in New England. Ed has also been involved as an owner/principal in several entrepreneurial ventures, and was an Officer of Harvard University where he worked as a Controller for the endowment and had direct oversight of approximately $60 billion in futures and options contracts across 120 portfolios in 14 currencies. Ed graduated Summa Cum Laude from Babson College with a Bachelor of Science in Finance and Investments, plus a concentration in Economic History from the University of Syndey (NSW, Australia).